Kamil Kılıçarslan has built his career across sales, trade marketing, category management, and e-commerce following his bachelor’s degree in Manufacturing Engineering from Istanbul Technical University. Through experience across different industries, channels, and business models, he has developed expertise in commercial growth and business development. He further strengthened his marketing expertise by completing a Diploma of Marketing at ILSC Sydney, Australia.
Kılıçarslan began his professional journey during his undergraduate years at Youth Republic, a youth communications agency. Throughout his university education, he was involved in the design and execution of youth-focused events, field marketing activities, and communication projects for various brands, gaining his first experience in the marketing industry.
Following his graduation in 2014, Kılıçarslan continued his career at Avon, where he was promoted to Area Sales Manager within a short period of time. In this role, he was responsible for the growth, sales, new customer acquisition, and team development of a network of more than 2,000 independent sales representatives in the Kadıköy area. These early experiences in field sales, team management, and direct-to-consumer business models helped him develop a strong commercial perspective.
In 2016, Kılıçarslan joined Henkel, where he worked on developing trade marketing strategies across different channels, shopper marketing, category initiatives, POSM, and in-store operations.
He continued his career at L’Oréal, taking responsibility for the Hair Coloration and Deodorant categories. In this role, he led market and competitive analysis, category strategy, promotional planning, budget management, and channel-specific commercial initiatives. He played a particularly important role in the launch of Garnier Deodorant, contributing to the brand’s go-to-market and growth strategy.
Later in his career at L’Oréal, Kılıçarslan took on various account management roles, with a particular focus on national food retail accounts. These roles allowed him to further deepen his expertise in customer management, commercial operations, and channel strategy.
In 2021, Kılıçarslan joined the Grocery organization at Trendyol GO, where he led the integration and penetration of major grocery retailers into the Q-commerce marketplace model across a region covering approximately half of Türkiye. During his subsequent role at Trendyol, he became responsible for more than TRY 1 billion in revenue within the Home Care category and played a key role in innovative commercial projects, including tariff structures and price-labeling solutions developed in line with evolving regulations.
In 2024, Kılıçarslan transitioned from his corporate career into entrepreneurship and became Co-Founder of Short Story, a beauty and personal care venture. With Short Story, he is developing a new-generation brand approach with a vision to make skincare simpler, more understandable, and more trustworthy.
Today, following more than 10 years of professional experience across different industries, channels, and business models, Kılıçarslan continues his entrepreneurial journey as Co-Founder of GloworKs. He brings his experience across sales, marketing, e-commerce, and commercial strategy to the growth of new-generation brands and business models.
A music and board sports enthusiast, Kılıçarslan is married and a father of one son.